WOODBRIDGE, ONTARIO — Royal Building Products, a Westlake company, released findings today from its annual Outdoor Design Survey about the attitudes of homeowners in the U.S. when it comes to the exterior of their homes. The survey reveals that homeowners are generally happy with their homes, but when it comes to curb appeal they see room for improvement. The survey was conducted by Good Run Research & Recreation (GRRR) and gathered information from more than 1,000 U.S. homeowners ages 25 and older.
“We conduct this survey annually to get a sense of what homeowners care about when it comes to the exterior of their homes,” said Simon Bates, senior vice president at Royal Building Products. “Not surprisingly, we learned that homeowners continue to focus on style and making bold choices with their exteriors, while ranking low-maintenance products as one of the most desired home renovation trends.”
Key findings from the survey include:
The State of Home Exteriors
· In the next two years, 90.5% of Americans plan to make a significant exterior purchase (64.8% plan to do so in the next 12 months)
· Very few homeowners – only 4% – want their house to be a carbon copy of their neighbors
· Homeowners instead want to take aspects of the one “it” house in the neighborhood and put their own individual twist on it (50%)
· Nearly 70% of respondents rank affordability as the most important factor when choosing siding
· Some homeowners through – 20.3% – say that price is their least important factor. For these homeowners, aspects such as being able to use bright, bold colors or finding a style that resonates with them are more important than price
See the survey’s full results here.
Source: Royal Building Products