Lumber Sales Rep’s ‘Jonny Lumber’ Photo Shoot Catches San Antonio’s Attention

April 12, 2017 LBM Journal

Photo courtesy of Your Life, Your Lens

When Jonathan LaFleur, an outside sales rep at Shelter Products based in Dallas wanted to get his wife something special for their fourth wedding anniversary, he turned to his brother in-law, a professional photographer, to help come up with an idea. Together, the two staged a photo shoot that is making the rounds on social media.

LaFleur’s brother in-law, photographer Josh Melton of Your Life, Your Lens told San Antonio Express-News‘ site that the two are best friends and Alexandria LaFleur, wife of the model and sister of the photographer, is a co-owner in the photography company.

“I told him, ‘Your name is Jonny Lumber, you sell lumber for a living,” Melton told MySA. “He just loved the idea.”

Melton told MySA that the pants dropped and “Jonny Lumber, the dudeoir star” was born “after he downed a couple of Coronas.”

View a slideshow of images at


Previous Article
Answer These Four Questions to Close Business Faster
Answer These Four Questions to Close Business Faster

Each time a salesperson makes prospect calls, the prospects are either consciously or subconsciously asking...

Next Article
Product Picks: Decks, Railings & More
Product Picks: Decks, Railings & More

Few categories of building products, if any, have evolved as much and as fast as decking, railing and acces...