Allura inks exclusive deal with KB Home

October 30, 2017 LBM Journal

HOUSTON — Allura has announced that it has signed a national agreement with KB Home to serve as the homebuilder’s exclusive supplier of exterior fiber cement siding products.

Allura manufactures exterior siding, trim, soffit and shakes from facilities in North Carolina, Indiana, Oregon and Nuevo Laredo, Mexico. Allura also is part of Elementia, an international company which produces building materials for the construction sector through cement, building systems and metals divisions in 14 countries throughout Latin America and the United States.

“The Allura siding product line provides the benefits of fiber cement technology with a deeper, realistic wood grain, resulting in a more attractive appearance for enhanced curb appeal,” said Dan Bridleman, KB Home’s Senior Vice President, Sustainability, Technology and Strategic Sourcing.

“We are pleased to partner with KB Home, a company with a long history of innovation in homebuilding,” said Allura Chief Executive Officer Jessica Navascues. “This agreement is a major step in the growth of Elementia and Allura as market leaders in the U.S. building products market.”

Fiber cement exterior siding products by Allura are expected to appear in KB Home communities later this year.

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